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Some people online have pushed back against the insult of VSCO girl, considering it mean-spirited or embracing (often ironically) some of its aesthetics in spite of the mockery. ǝɔıן∀☁️ September 11, of a vsco girl// #vscogirl #vsco #fyp #foryoupage The term may refer to a particular young woman perceived to be as a VSCO girl or to refer to stereotypical VSCO girl look and lifestyle.Įven ari has become a vsco girl /FG9cQ3E8t6 However, VSCO girl has generally become as a mocking meme and insult, roughly equivalent to basic bitch. Muah by #makeup #vsco #vscofilter #vscogirl #moscow #sergievposad #model #modeling #photographer #photo #face_sp1 #honeybaby #babyface #beautiful #beautifulgirl #topmodel #top #russia #liketime #likeforlikes #likeforfollow #followmeto #followforfollowback #folowme #like4likes #naturephotographyĪ post shared by falinaannet on at 10:20am PDT The underlying implication of the insult VSCO girl is that she is white, relatively rich, conformist, and obsessed with social media-that’s she’s basic, to use another slang term, but according to the perceived fashion and lifestyle trends among young, white women in the late 2010s. Sksksksanoopanoop sksksks and i oop anoop anioop scrunchie girl hydroflask vsco girl white tiktok /FszhmNstlt Both of these expressions, however, have been traced back to Black female, drag, and/or LGBTQ communities. The former is meant as an expression of excitement or awkwardness, the latter a playful way to acknowledge a mistake. The terms sksksk and I oop are also associated with the stereotypical VSCO girl. Lifestyle trends include health fads, using eco-friendly products, drinking out of Hydro Flask water canisters, using disposable cameras, and taking pictures of hangouts with friends in coyly free-spirited poses. Trends especially mocked center on a beach-y, 1990s aesthetic popular in the 2010s, including scrunchies, the color yellow, friendship bracelets, high-waisted jean shorts, baggy tie-dye tops, Birkenstock sandals. The first Urban Dictionary entry for VSCO girl was published in July 2019, and articles on several popular websites were considering the term and trend by August. VSCO itself praised, perhaps ironically, one mocking “VSCO girl transformation” video, posted in June 2019 and since earning over 1.5 million views. ” This included trying to become famous or go viral by posting a lot of pictures involving designer clothes (e.g., Nike Air Force 1 shoes and Lululemon athleisure wear) and lifestyle trends (drinking coffee with oat milk).īy summer 2019, the term VSCO girl spread as a slang insult online as more social videos on YouTube, TikTok, and other platforms stereotyped her as an obsessively trendy, vain young woman.
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In January 2019, YouTube user Greer Jones posted a satirical video in which she explained how to become “the ultimate VSCO girl. This latter use of VSCO girl anticipates how the term evolved in 2019. (The phrase calls up similar constructions like Tumblr girl, e-girl, and Tinderella, as well as Valley girl and preppy girl before them.) Other instances use VSCO girl, likely with an ironic tone, for a young, white woman who posts perfectly-and enviably-attractive pictures online. Some of these instances apply the term to describe a young woman who is a loyal user of the app. We can find the phrase VSCO girl in 2017–2018. "This is an easy way to have an aesthetic in your life.Since launching in 2011, the app VSCO (formerly VSCO cam) has allowed users to edit photos and videos with preset filters and other tools, which they then share on the app itself or on other social media, such as Instagram. It's fun to do on internet, but I don’t think that’s how people want to go out," Wippich said. "The e-boy and e-girl style is not as implementable because no one wants to walk around like an e-girl and e-boy. Wippich, who works at Brandy Melville, said that she believes part of why the trend is so popular among high school-age girls is because of its accessibility and because there are very few financial and social constraints to the look. Whether you own a scrunchie or not, all are welcome to VSCO and we will continue to provide a safe space where you can share your diverse experiences and points of view," Inouye said in a statement emailed to NBC News. “We love seeing teens come together to express who they are and how they see the world. This aligns with the VSCO app's overall user base, 75 percent of which are under age 25, according to Julie Inouye, VSCO’s vice president of communications. "VSCO girls" tend to be middle and high school age and the trend starts to peter out among college age students and older, according to Wippich.